I did the install myself, which was a big project. It was paired with adding a starting battery, balmar alternator/regulator, and arc battery combiner, so it is kinda hard to say how long it took. I try not to dwell on the amount of time it takes on boat projects, as it seems to diminish my enjoyment of them.
The scariest part is cutting the 2 inch hole for the drive shaft of the winch. I hate making holes, especially big ones that are hard to hide. Planning the placement of the winch/motor to fit in the coaming was very tight and involved "flipping" the motor assy to fit on the port side. Lewmar tech support easily told me how to change the wiring to accomplish this. Making sure it would all fit was very, very tedious. Mock-ups before purchase and a few nightmares later, it all fit. The wiring for the lewmars is straightforward, large strippers and a good battery lug press are definitely worth it(i think it was 28 lug terminals).
The upgrade to self tailing was almost mystical, and the winches with the electric motor engaged makes crew volunteer to trim, just so they can push the button. As the ELS are not the fast racing model, we first tack normally, bringing the sheet across and bringing it tight by hand. When you would normally start using the handle, you push the button by the winch, and smile.