So, sailing videos on YouTube are now being reviewed by outlets such as Sailing Today in the UK. Yet another indication of how communication is changing.
It's a far cry from when there were three networks and HBO. Many of the more than 200,000 viewers of my little Hawaii video watched it on YouTube in a way that has profound implications for commercial TV: They "turn on" YouTube on laptop, plasma screen, or iPhone and watch "channels". There are few ads. There is no cost. I pay nearly $150 a month for satellite TV, they pay only for an Internet connection, which also powers the rest of their communications world.
The business model once familiar to me, and which sustained my business cohort for 50 years, is now entirely changed. Where it goes from here I have no more idea than anybody, and less than most, but I do recognize an earthquake when I see it.
One notable change? No money. Fine by me now, but not viable if you're 22 years old.
Note that this page in Sailing Today, which Emma Bamford sent me today, contains a link to the forum for readers in Europe and beyond.
download PDF View attachment May ST books.pdf
It's a far cry from when there were three networks and HBO. Many of the more than 200,000 viewers of my little Hawaii video watched it on YouTube in a way that has profound implications for commercial TV: They "turn on" YouTube on laptop, plasma screen, or iPhone and watch "channels". There are few ads. There is no cost. I pay nearly $150 a month for satellite TV, they pay only for an Internet connection, which also powers the rest of their communications world.
The business model once familiar to me, and which sustained my business cohort for 50 years, is now entirely changed. Where it goes from here I have no more idea than anybody, and less than most, but I do recognize an earthquake when I see it.
One notable change? No money. Fine by me now, but not viable if you're 22 years old.
Note that this page in Sailing Today, which Emma Bamford sent me today, contains a link to the forum for readers in Europe and beyond.
download PDF View attachment May ST books.pdf
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