I don't know. I think it's a fascinating window into human nature.
Tell much of the current culture you want to sell them clothing made of petrochemical materials championed by B.F. Goodrich in the 1920s and made by DuPont to this day, and they'll flame you with #poisongarb and #treehater.
Offer them the same jacket pitched as Vegan Leather and they'll stand in line, pay double for it, and look down their nose at you for not wearing one.
.....
I call that being tricked by a business.......
Does that fact that being deceived can increase one's happiness justify the deceit?
Dunno? All I do know is that you really can't make this $@!# up.