E381 Mysteries of the Ericson Deck Dorade

Somewhere in the marketing mind of the Ericson design team,
way back when, was a sensation of lack. What distinguished the boats from their expensive competition? On the showroom floor, what was the close that could make the sale? After all, a $125K base price was more than chump change in 1984, a year aptly named for distinguishing oneself from the gray bureaucracy of office life and its soundtrack of appalling disco. "Listen , Marty, you gotta have something to tell them when the...
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Christian Williams
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